Hi,
My name is Jon Assink, I am a freelance product designer in Amsterdam. I design and develop consumer products for prominent labels with a strong brand identity and international reputation. Using creativity to meet design challenges, I provide cohesion and unity to innovative collections, vital in any retail organisation.
Partners
All labels want and must continue to develop. Recently, there has been an enormous need to reduce the burden on the environment. As product developers and designers, we play a major role in this. My clients ask me to design high-quality products that can withstand the test of time and that are simply beautiful, using the latest production techniques and respond to the changing needs of society.
CONCEPT | market research & drafts
To achieve innovative products, the concept phase is the first and most important. We visualise the concept using mood-boards and drafts, after brainstorming and consulting with the client and manufacturer. Together we set the design goals. Important criteria: distinctiveness and maximum brand experience.
DESIGN | visualising & engineering
Ideas take shape in a 3D model. Choices are made in the area of details and materials, to enhance the concept. This phase results in technical drawings and principle solutions. Important criteria: production costs, ergonomics and construction.
PRODUCTION | prototyping & market introduction
The design is in the hands of the manufacturer. We work together to elaborate the details. The product becomes a physical object. With our knowledge and expertise, we can overcome what may seem the impossible. We discuss the models with the client so that we can then fine-tune any modifications. Design results are documented in product sheets to guarantee the continuity and consistency of manufacture.